Fiat has gone to creative extremes to promote the new Fiat 500 Abarth Cabrio and given a new meaning to the term car ‘body’. The concept features painted female dancers stretched, coiled and entwined together to visually replicate the bodywork of the vehicle.
It definitely brings to life the strap line “made of pure muscle” and it is one of the coolest car advertising concepts we have seen yet. A lot of its success can be attributed to the level of detail that went into the paintwork on the models. This behind-the-scenes video shows the making of the advert.